RISE OF EGO IS A NARRATIVE MUSIC VIDEO TRACING THE EMERGENCE OF INDIVIDUAL PURPOSE WITHIN A CLOSED SOCIAL SYSTEM. A NEWLY RECOGNIZED PSYCHE, KNOWN AS OBJECT_1, BEGINS LIFE AS A FUNCTIONAL PART OF SOCIETY, CARRYING OUT DUTIES ASSIGNED BY A LARGER COLLECTIVE WILL. AFTER ENCOUNTERING A CONTRADICTION WITHIN THAT SYSTEM, SHE BEGINS TO QUESTION THE ROLE GIVEN TO HER AND SEARCH FOR A REASON TO EXIST BEYOND IT. THE WORK FOLLOWS THIS PSYCHOLOGICAL SHIFT FROM INSTINCT AND OBEDIENCE TOWARD SELF-AWARENESS, EVENTUALLY LEADING OBJECT_1 TO DEFINE HER OWN PURPOSE AND PERCEIVE A WORLD BEYOND THE VALUES THAT ONCE SHAPED HER.